Ideo is a personal shopping app that offers a seamless experience for users to try on, share, view, and purchase clothing. It integrates with leading stores to provide a wider range of options.
Problem
The target user demographic for this app is between the ages of 12 and 70, thus it was important to design an app that is user-friendly, straightforward, and visually appealing despite the age group.
Solution
By conducting thorough user research and testing, and considering the target demographic, the outcome was a successfully user-friendly, visually attractive app suitable for a wide age range.
