The client is one of the largest banking institutions in the United States and primarily provides investment and financial planning services. The aim of upgrading the existing app was to enhance the user experience, improve the appearance and make the necessary modifications to make it accessible.

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Given the popularity of the app among users across the US, it was crucial to keep the key features intact and maintain the app's flow while improving the user experience. With the collaboration of iOS and Android developers, UX designers, product management, business analysts, and the client, we launched the first version of the app after 11 months of effort.

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Initial reviews have been overwhelmingly positive, with users expressing their satisfaction with the changes, and the smooth execution and launch of the app, which exceeded the client's expectations and led to increased user engagement.

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We are now working on further enhancements and using usability testing and user feedback to better understand the core functionality that needs to be emphasized.

 

This is just the beginning of what promises to be a great app that will continue to attract more users.